Name: Your Natural Partner
Price range: $

About us

We make it easy to fund nature

Nature is more than an environmental responsibility, it’s a strategic business opportunity.

Yet many organisations struggle to find credible, well-designed projects where their involvement delivers measurable social, environmental and corporate value.

Your Natural Partner solves this by simplifying corporate support for nature recovery.

We connect businesses with high-integrity, landscape-scale projects across the UK’s protected National Landscapes: curated opportunities that align strategic business priorities with real nature outcomes, community benefits, and resilience-building for the future.

Whether your goals are climate action, ESG performance, brand purpose, or meaningful community engagement, we make it straightforward to get involved where impact is clear, credible and lasting.

Who we are

Your Natural Partner is run by the National Landscapes Association.

Providing a strong voice for its members, the UK's 46 National Landscapes (formerly Areas of Outstanding Natural Beauty), the charity supports locally-based teams to protect, conserve and enhance the country's most treasured protected areas.

By bringing together local expertise, national strategy and strategic partners, we help navigate a complex nature funding landscape.

Our role is to strengthen collective action across this unique network, so partners (including business, government and philanthropy) can invest with confidence and maximise outcomes for nature and people.

Our vision

Beautiful landscapes where nature and people thrive together.

Our mission

To lead and champion activity, working with National Landscapes, to protect and restore the UK’s most outstanding landscapes and make sure everyone can enjoy them.

Learn more

Why work with us

Here's what makes a partnership with the National Landscapes special:

Unmatched scale and reach

With 46 National Landscapes spanning England and Wales, 66% of the population lives within 30 minutes of our borders. We bring together this extensive family of protected landscapes to offer varied, scalable projects to meet the changing needs of nature, people, and business.

National impact, locally led

Our teams live and work in the National Landscapes. As part of the community, they are uniquely placed to design resilient projects that deliver the right social, economic, and environmental outcomes for the area.

Collaborative, credible partner

From local authorities and conservation boards to eNGOs and corporate partners, our Association unites exemplary partners across the country in an established, trusted, and cohesive network.

Meet the team

Hannah Wilcox Brooke

Head of Nature-based Solutions

Kirsty Brown

Nature-based Solutions Officer

Rebecca (Becs) Hunt

Nature-based Solutions Officer

Amber Lauder

Development Officer

Our ethical principles

These principles are the bedrock of every Your Natural Partner project and partnership.

Every project will meet the following standards to ensure high-integrity, measurable, and impactful outcomes.

1) Science-based

Our projects are quantified using science-based methodologies. We may consider projects that aim to develop and enhance new scientific methodologies where robust evidence shows their potential and how they will be monitored and measured.

2) Alignment with global, national, and National Landscapes objectives

Projects should align with the objectives of the National Landscapes Association, the National Landscape/s hosting the project, the UK's 25 Year Environment Plan and Environmental Improvement Plan, the Environment Act (2021), and the UN Sustainable Development Goals.

3) Environmental, climatic, and social safeguarding

Projects should seek to minimise any adverse impacts on local communities and the natural, climatic and historic environment. Projects will be co-designed with local teams in an integrated manner.

4) Permanence and prudence

Projects should maximise the permanence and prudence of environmental outcomes and mitigate against the risks of reversal. Mitigation measures may include financial provisions to protect the outcomes beyond a project's completion date, and the allocation of remedial capital to insure against an extreme weather event.

5) Local knowledge and community engagement

A project should engage local communities and stakeholders throughout its lifecycle to incorporate important local knowledge, values, and skills to shape its design and impacts.

6) Verifiability

Projects will be monitored to demonstrate their outcomes. Where applicable, these will be validated by an independent third-party supplier to ensure accuracy and credibility.

7) Transparency

Projects should accurately disclose the potential and actual environmental outcomes and impacts generated both pre- and post-implementation. These should be made available publicly and updated throughout the lifecycle of a project.

Any partner that funds a project in the National Landscapes will be expected to adhere to the following standards.

1) To promote the objectives and preserve the reputation of the National Landscapes

Partnerships must align with the green finance strategy and objectives of the National Landscapes and should not compromise the reputation of the National Landscapes or National Landscapes Association.

2) Adherence to best practices

The National Landscapes will only seek to partner with organisations that demonstrate commitment to environmental best practices such as the Science-based Targets Initiative (SBTi) and mitigation hierarchy. The partner must be looking to complement and accelerate their own sustainability initiatives rather than substitute, replace, or delay internal action.

3) Excluded or restricted activities

The National Landscapes Association should exercise heightened scrutiny and caution when considering partnerships with organisations that are involved in damaging industries or activities. These industries and activities have been identified and outlined by the Association after consultation with the National Landscapes.

The National Landscapes Association will complete its due diligence checklist to identify, manage, and mitigate the risks of each partnership, particularly where these industries and activities are applicable.

4) Partnership agreements

Partnerships and transactions will be underpinned by legal agreements and holistic management plans. These agreements should clearly set out the purpose, objectives, ethical considerations, intended outcomes, timeframes, claims, and responsibilities of each organisation.